Dana White

American businessman (born 1969)

Dana Frederick White Jr. is an American businessman who is the CEO and president of the Ultimate Fighting Championship (UFC), a global mixed martial arts organization. In 2025, White's net worth was estimated at over $600 million by Forbes. Outside the UFC, he is the owner of Power Slap, a slap fighting promotion he founded in 2022. He is also apart of the TKO Group Holdings collection of board members and operating executives. Meta Platforms elected White to its board of directors in 2025.